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image retrieved January 12, 2014 from: http://www.uky.edu/~eushe2/Bandura/BanduraFEA2008.html



Hello, my name is Albert Bandura. I was born on December 4,1925 in Mundare, Canada. I stumbled upon my interest in psychology by accident while attending the University of British Columbia. I took extra classes to pass time while waiting on campus for Biological science classes, my major at the time. I found a passion for psychology and decided to pursue it. I graduated in three years and then attended the University of Iowa for graduate school. I earned my M.A. in 1951 and my Ph.D. in 1952. After I finished my Ph.D. I was offered a job at Stanford University.

I'm currently a psychologist for Stanford University. Much of my work is based on observational learning. I believe that people learn many things from the environment they are in and the people that they are exposed to. People imitate things that they see. One of my most famous experiments was the Bobo doll study. I showed a video to a group of children of someone beating up a Bobo doll. I then let the children go into a room with a Bobo doll. The children mimicked what they saw in the video and began to also beat the doll. What was so significant about this experiment is that the children had no encouragement or rewards to copy the video. They did it completely on their own. I attribute this to observational learning or modeling.

Thank you for your time and attention.

4 elements of observational learning:
1. Pay attention
2. Retaining attention
3. Producing behaviors
4. Being motivated to repeat the behaviors

Social Cognitive Theory:

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As teachers (models) we must:
  • Pay attention
    • keep the students' attention
      • Make clear presentations or highlight important points
      • Lead by example
  • Retain information
    • Improved by mental rehearsal or actual practice
  • Produce behaviors
    • Practice
    • Feedback
    • Coaching
  • Be motivated to repeat the behaviors
    • Use reinforcement techniques

Sources:
http://psychology.about.com/od/profilesofmajorthinkers/p/bio_bandura.htm
http://www.criminology.fsu.edu/crimtheory/bandura.htm
http://www.emeraldinsight.com/content_images/fig/3070130101001.png